Just came back from a KFC outlet. One of their employee showed me their newly-printed menus. No it’s not a design revamp or new corporate image. KFC is going to increase their price again, starting tomorrow! I said again because they have just hiked their price not too long ago. From tomorrow, a set of Dinner Plate (3 pieces of chicken) without any drink will cost RM10.35 before tax, a RM0.55 or 5.6% increase from the current price of RM9.80.
I am sure they can come out with a dozen excuses why this recent hike is justifiable and bla bla bla. But your price is already one of the highest in the world (dollar-to-dollar and proportions to average income) and can you actually deny you are reaping million of ringgits of profit annually? In fact, your company recorded your highest ever net profit in 2008, with profit of RM118,000,000. And your net profit of RM28.7mil for the first quarter of 2009 was 1.4% higher than Q1 2008, so you are already on track to break yet another record. So why do you have to burden the rakyat somemore?!?
I’ve been loving and enjoying KFC for decades, since I started stockpiling cholestrol when I was a little kid. Now with this unreasonable price hike, hmm…I’m not sure I would want to patronize KFC so frequent anymore. I am weak, I don’t think I can bring myself to boycott them totally. ;-P But for those who are stronger than I am, please…go ahead and show them that consumers won’t be forced to fatten KFC’s director’s wallets anymore!
While on my part, I will post up reviews of other alternative sources for fried chicken soon. It would be especially helpful for people who can’t survive without a regular dosage of artery-choking meal of fried poultry.